Arby's Sports Illustrated Ad

There are many ad's out there that use certain aspects of women to attract people's attention.  I came across this ad and was surprised at the obvious sexism that the ad displayed. Arby's put this ad in a  recent Sports Illustrated swimsuit issue to attract men to read that ad and consider Arby's next time they went out to eat. The first thing that bugged me about this particular ad was that they were comparing woman's breasts to two hamburgers from Arby's. I think thats pretty insulting and most women would like to think that their breasts were better than two hamburgers. The fact that the creator of this ad was comparing a part of a woman's body to food, is obviously sexist and shows a certain view of women as object that you can simply attain. The second thing that was particularly offending about this ad was the quote that was on the bottom of the ad: "Were about to reveal something you'll really drool over". This yet again compares a part of a woman's body to a piece of meat that people drool over. The fact that a woman and a hamburger are being placed in the same category is ridiculous in my opinion. On CNBC, which is where I originally found this ad and is also linked at the beginning of my blog, Darrel Rover gave his reaction to the ad. "Not only did I stop, I read the whole thing". This ad obviously caught his attention and made him want to read the entire ad.  I'm guessing that women might stop and read the ad as well, but wont have a very positive reaction. Altogether this ad is another sexist ad that was used to catch reader's attention, without considering the message that it portrayed.